Fractional, Flexible, Impactful.
Communications leadership on your terms.
WHAT WE DO
Wynnford provides executive-level fractional communications leadership for organizations needing strategic guidance and hands-on execution on a part-time or short-term basis. Our job is to create clarity, alignment, and engagement that drive results. Your job is to grow your business.
We can help you get back to work!
WHAT WE’RE SOLVING FOR
Additional communications support may seem like a luxury in today’s uncertain economy, yet the budget you are saving may be costing you in other areas.
“Companies that have leaders who are highly effective communicators had 47% higher total returns to shareholders over the last five years compared with firms that have leaders who are the least effective communicators.”
“Ineffective communication leads to an average loss of 7.47 hours per employee each week, equating to approximately $12,506 per employee annually.
For a US company of 500 full-time employees, this amounts to $6.25M lost every year.”
2024 State of Business Communication. Grammarly, The Harris Poll
“20% of businesses reported that poor communication damaged their brand reputation, leading to lost deals in 19% of cases.”
Why is Communication Important in the Workplace? Market Inspector
“The most crucial success factor in project management is effective communications to all stakeholders…
Effective communications is associated with a 17 percent increase in finishing projects within budget.
On average, two in five projects do not meet their original goals and business intent, and one-half of those unsuccessful projects are related to ineffective communications.”
“We are communicating more - but not better.”
More Time: Hours knowledge workers spent communicating each week has increased 9%
Lower Quality: Perceived effectiveness of written communications by business leaders has decreased 12%.
Greater Repercussions: Business leaders reporting decreasing productivity due to poor communications by 15%.
The State of Business Communications 2023, Grammarly Business
“Only 11% of workers report that ineffective communication does not have any effect on them. For the rest of the respondents, poor communication greatly affected workers in many areas. Most notably, it impacted productivity for 49% of respondents. Nearly 50% of respondents reported that ineffective communication impacted job satisfaction while 42% said it affected stress levels.
For over 40% of workers, poor communication reduces trust both in leadership and in their team.”
“Trust is a vital factor for growth and productivity in any organisation. Research by MIT Sloan highlights that trusting employees are 260% more motivated to work, have 41% lower turnover rates, and are 40% more productive.”
Why is Communication Important in the Workplace? Market Inspector
WHO WE WORK WITH
Executives & Thought Leaders: Senior leaders looking to align teams, enhance their leadership presence, and manage their reputation internally and externally. This includes strategic messaging, ghostwriting, speeches, presentation prep, etc. Think of us as your publicist!
Growing Businesses: Congratulations, you and your business have scaled beyond your current communications capabilities. Whether that means you need more effective systems and tools, more impactful messaging and efficient cadences, or someone to advise your executive team or mentor your existing communications lead, we have your back.
Evolving & Expanding Businesses: Change is happening faster than ever, and you can’t risk distractions, disruptions, or revolts when introducing innovation, growth initiatives, or strategic transformations. As experienced and certified change and project management communications leaders, we guide your stakeholders to understand, support, and embrace their new state of being with precise, engaging, and strategically timed communications.
Start-ups & Founders: You’re working 24/7 on everything to launch, grow, and sustain business. Sure, you have a marketing team (or you’re the team) promoting your product. But who is looking after you and your brand creditability and business reputation so that you’re appealing to shareholders, investors, banks, and more? We’ll help you sell your business so you can sell your product. Plus, we also hold flexible office hours and work well under tight timelines.
HOW WE CAN HELP
Strategic Communication Services: Comprehensive strategy and execution for leaders who need expert communications without a full-time hire.
Corporate messaging & brand positioning
Leadership & executive communications (ghostwriting, speeches, media prep)
Employee & stakeholder engagement strategies
Investor & funding communications
Thought leadership & public relations
Change & Project Communication: Strategic messaging for high-impact moments—ensuring alignment, clarity, and engagement during transitions.
Mergers & acquisitions communication planning
Leadership transitions & restructuring messaging
Large-scale organizational change management
Crisis response & reputation management
Mentorship & Advisory: Guidance and structured support for leaders and teams needing expert insight, messaging clarity, and communications coaching.
Executive advisory on internal & external messaging
Communication planning & structured frameworks
Leadership coaching for communications teams
Change & transition communication strategies
HOW WE WORK
Flexible Engagement Models – Wynnford adapts to your business needs, offering strategic communications leadership in the way that works best for you:
Ongoing, part-time support: We embed into your team on a scheduled basis, providing communications strategy and execution for an agreed number of hours or days per month.
Integrated leadership: We can sit on committees, lead teams, and manage projects, ensuring communications efforts are aligned and effective across your organization.
Project-based engagements: We step in to manage high-impact initiatives such as M&As, strategy rollouts, and major implementations—delivering strategic guidance and execution when you need it most.
